A FAQ page set up by MyFitnessPal with further information can be viewed here. Users are required to change their passwords and the company is urging users to do so immediately. The notices included details on what users of the app could do to protect their accounts and a digital version of the notification can be seen here. Notifications began four days after Under Armour learned of the breach via email and in-app messaging. The investigation is ongoing, but the breach appears to affect about 150 million users.
It wrote, "Payment card data was also not affected because it is collected and processed separately." Under Armour is also clear that payment data wasn't accessed in the hack. Kleiner Perkins has released a video of partner John Doerr, a lead investor in MyFitnessPal who sits on the board, interviewing the Lee brothers about the origins of their company.Under Armour wrote, "The investigation indicates that the affected information included usernames, email addresses, and hashed passwords - the majority with the hashing function called bcrypt used to secure passwords." Under Armor notes that all information stolen in the hack that wasn't protected via bcrypt was protected using SHA-1 160-bit hashing function. Under Armour said it expected to close the MyFitnessPal acquisition in the first quarter of 2015. Under Armour My Fitness Pal Serving Size: 1 g 1 Cal 24 1g Carbs 53 1g Fat 24 1g Protein Track macros, calories, and more with MyFitnessPal. When asked about how MyFitnessPal's business model might change, Lee hinted at a premium version of the app where users paid for additional features that would increase their likelihood of weight loss success, or premium versions that could be prescribed to patients. Lee and his brother Albert are listed as co-founders of the company.īaltimore, Maryland-based Under Armour said it had also acquired Endomondo, a fitness-tracking app largely popular in Europe in January for $85 million. Endomondo is based in Copenhagen, Denmark, and claims to have one of the largest digital communities of fitness enthusiasts, with approximately 20 million registered users. Last summer MyFitnessPal announced it would include steps tracking as a core feature, overlapping further with the software provided by wearable trackers made by Fitbit or Jawbone.
"There’s never been something like this.” “We have the largest database that’s ever existed of what people eat,” Lee said in an interview with Forbes last year.
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